What is it?
Why do it?
How we do it.
Desk (or desktop) research means finding and analysing information from existing sources. These can be external, published reports and/or your existing research and data.
Research often contains information that doesn't seem significant at first. So it becomes filed away and forgotten.
But these small details accumulate over time. Useful themes lie hidden, waiting to be explored and developed.
We sift and sort, analyse and summarise, producing insights that help you:
- Spot new and emerging issues
- Explore market segments
- See "Where are we now?"
- Pinpoint information gaps