What is it?
Why do it?
How we do it.
Desk (or desktop) research means finding and analysing data from existing sources. These can be external, published reports or data from your own, earlier surveys.
Surveys often contain information that doesn't seem important at first. So it becomes over-looked, forgotten.
We track down external sources and/or revisit your existing research.
We sift and sort, analyse and summarise, producing insights that help you:
- Spot new and emerging issues
- Explore market segments
- See "Where are we now?"
- Pinpoint information gaps